ravens brand design

A collection of projects showcasing the variety of work I do for the Baltimore Ravens, including branding, visual identity, logo systems, giveaway items and more. Each project requires a thoughtful balance of fulfilling individual department goals and serving the overall brand objectives and USP.

• Creative Direction
• Logo Design
• Illustration
• Branding & Identity
• Product & Packaging

ROLES:

APPS:

• Photoshop
• Illustrator
• InDesign
• Procreate
• & more

MASCOT branding

POE ILLUSTRATIONS:

Poe & Mascots logos:

LOGOS IN USE:

Variation: 3 Mascots Logo (Edgar & Allan added)

I also created a few Poe illustrations, first as coloring pages for a kid's activity book, but we have found many other uses for them too, including merch and promo items. I know that Poe really resonates with my own kids (they tell their friends "My Dad works with Poe!"), and they often make their own drawings of him too. I hope that these illustrations inspire kids to explore their own creativity and create their own original art of Poe, their favorite Ravens, or anything else that excites them.

New Era produced this incredible Poe hat as part of their line of NFL Mascot hats. As a hat collector and fan, it's hard to describe the sense of pride and accomplishment when seeing a logo I created with my own hands featured on a New Era hat! This specific hat (59FIFTY) is already SOLD OUT, but perhaps they'll release more editions of it in the future. I feel very lucky to have snagged one in time.

Custom Mascot Sneakers:

Photo by Shawn Hubbard

Poe is the official mascot of the Baltimore Ravens (along with his pals Edgar & Allan), and for star birds of this caliber, they must have show-stopping branding! Explore below: the logo development inspiration and sketches, the final mascots logos which feature original illustrations that I created paired with text & the Ravens shield, along with a few actual use cases & more illustrations.

LOGOS, IDENTITY, illustrations & more

inspiration & sketches:

3 MASCOTs LOGO:

BRAND ART

giveaway posters:

Here are a variety of pieces I've created for the general Ravens brand, promoting different elements of the brand, specific initiatives, season giveaways, and more.

HAT DESIGNS:

25th Season branding

For the Ravens 25th season, I designed a logo commemorating the anniversary along with a selection of other visuals to accompany it.

25th Season program covers

For the start of the 25th season, I pitched an idea to do a series of illustrations of notable players from the Ravens' 25 years for the cover art of the Gameday programs. It was a lot of work, but a very rewarding challenge. I especially enjoyed getting to do a deep dive on the uniform elements that were specific to each of the player's eras. The cover art got a great reception, even from some of the legends who were depicted, and we went further and released a limited edition print of these covers as posters too.

@RAVENS HOLIDAY ILLUSTRATIONS

Starting in the 2020 season, I produced a holiday themed illustration for @Ravens social accounts. For the next few years I continued to create a variety of holiday illustrations featuring current players, our (then) head coach, and some other characters that the Flock would recognize.

RAVENS x MR. TRASH WHEEL

community partner co-branding

Ravens x Mr. Trash Wheel

To Baltimore residents, Mr. Trash Wheel is a celebrity. The first trash interceptor of its kind, Mr. Trash Wheel was invented by environmental scientist John Kellett and commissioned by the Waterfront Partnership of Baltimore. Since 2014, Mr. Trash Wheel has removed millions of pounds of debris from Baltimore's Inner Harbor, helping to intercept pollution before it reaches the Chesapeake Bay. In 2025, the Stephen and Renee Bisciotti Foundation pledged a generous donation to benefit the on-going environmental clean up efforts of The Waterfront Partnership team throughout the next 5 years. As part of the initiative, we worked with their team on developing an all-new, co-branded look for Mr. Trash Wheel. I served as creative lead on the project, and it was truly a pleasure to have the opportunity to design an all-new uni, logo & merch for the legendary MVP–Mr. Trash Wheel!

Mr. Trash Wheel's existing character logo, Ravens helmet mark & final co-branded logo.

LINKS:

Mr. Trash Wheel's Website

3 views showing Mr. Trash Wheel's new uniform and branding, which included updated Purple and Gold googly eyes, a custom purple jersey wrap with his nameplate and #1, and an aluminum Ravens shield with a flock of ravens that fly around in a circle as the water wheel turns. Photo credits: Baltimore Banner & WBAL TV 11.