About the project:

Starting in 2018, the Ravens marketing team worked with agency 160over90 to do a comprehensive research study into our market and audience. Using that data, the team worked with 160over90 to develop a new suite of headlines and visuals to rebrand the Ravens’ identity. We continued to further expand the brand concepts that 160over90 helped us achieve by adding in new artwork, illustrations, textures, graphics, amazing player/stadium/fan photography, motion graphics, headlines, and so much more. The “Always More. Never Less.” campaign won a CLIO Sports Silver Award in 2019.

Collaborators:

Brad Downs: SVP of Marketing

Ken Lisse: Senior Designer

Deandra Duggans: (former) Director of Advertising & Branding

Shawn Hubbard: Player Photography (link)

Jill Fannon: Photography (link)

and the Ravens Marketing, Digital Media, and Broadcasting teams

160over90: agency (link)