About the project:

In the presentation above, you can view a few examples of creative executions I directly worked on that show off the team’s 2023-24 Season Campaigns, including an epic Playoff run. The theme of the season was “Don’t Blink” – a slogan that we brought to life by using the red eyes from one of the Ravens’ logos. I adapted the style of the eyes into a neon effect so that they would stand out on darker creative, as well as reinforce one of the key tone words we had in our brief: intensity! We also pursued a bold look for player photography, thanks to Joey Pulone who shot the profile images of our players with that sharp red key light. I completed the processing on the images to add some purple effects back in – and I think the final result was a success. Thank you for taking the time to view the project and “Go Ravens!”

Collaborators:

• Brad Downs: SVP of Marketing

• Josh Lukin: Senior Director of Advertising & Branding

• Ken Lisse: Senior Designer

• Dave Heringer: Senior Social Media Designer

• Shawn Hubbard: Player Photography (link)

• Joey Pulone: Photography (link)

• And many more collaborators within the Ravens Marketing, Digital Media, PR, and Broadcasting teams